TransUnion – Right Party Contact Campaign
The Right Party Contact (RPC) campaign helped educate the collections-industry audience on the bottom-line impact of quickly finding the “right party contact” for which they seek.
It was one of the more successful cross-media lead-nurturing campaigns of 2017. It garnered 502 leads and 51 opportunities totaling over $2 million. I provided creative direction on this marketing automation campaign, which included social media, emails, insight guides, landing pages and an interactive infographic landing page.